One common occurrence of the security industry is to tell people nonsense, writes Safetyrisk.net (Believe the Impossible and Speak Nonsense to People (safetyrisk.net)). Specifically, an industry that has no interest in studying linguistics, poetics or semiotics seems to do a great job of showing how unprofessional it really is, notes Dr. Rob Lang in the article Keep Counting Every Time You Don’t Achieve Your Goal, That’s Professional (safetyrisk.net).

As an example, he took the following case.

The image above is taken from 2010. Balfour Beatty promotes zero damage. Of course, such videos and images are quickly removed from the Internet so as not to look stupid, he points out.

However, Security does not get rid of ideology, only memories of setting a stupid goal. To achieve this, the language changes from ‘goal is zero harm’ to “journey towardzero harm” – as appropriate. You just resort to ‘spin’ when your goal fails, criticizes Dr. Lang.

– Yes, just declare it a ‘vision’ when an ideology goes bankrupt from anything visionary. Good old security strategy, naming things by what they’re not. It used to be a goal, and now it’s a ‘vision’ until 2025. it will be something else. Just keep telling people nonsense. And when that doesn’t work, just make zero a spiritual imperative (safetyrisk.net).

If we switch from 2010. years until 2022. Balfour Beatty continues to use the same language and ideology to promote zero (Safety – Health and safety – Balfour Beatty plc) except that this time it is ‘personal‘.

– So we only have another case of ‘flashing’ that doesn’t make sense. And then it’s all complemented by the “golden rules.” Perhaps blaming will be more personal when you don’t follow the golden rule or procedure? Ha, it seems to be happening in reality, judging by reports on social media – he explained.

That is why it calls on everyone who deals with such ‘certainty’ to continue ‘throwing around the linguistics of the absolute for fallible people (Fallibility and Risk FREE DOWNLOAD – Human Dymensions) and continue to report every year on the number of incidents that only prove that ‘zero damage’ is pure nonsense. (We’re having a Big Health and Safety Conversation – Blogs – Media – Balfour Beatty plc).

– This isn’t just about Balfour Beatty, namely, all ‘zero damage’ organizations do the same. Just look at DuPont. After killing thousands of people over the years (Dark Waters, The True Story of DuPont and Zero (safetyrisk.net)) they still don’t drop the mantra, they don’t give up ideology, they just repeat the word ‘professional’ and make it so. Just keep stating that zero is ‘lead’ (Slide 1 (timberqueensland.com.au)) – warns.

Dr. Rob Lang notes that ideology zero is followed by the idea of anti-leadership, anti-vision, anti-professional and anti-learning.

– Good old Queensland regulator who declared zero a ‘philosophy’ thus ensuring a ‘change of culture’ which he characterizes as bullying. But I have an idea! Let’s continue to use semiotic damage while preaching ‘speaking Semiotic Language to Safety (safetyrisk.net); The Wisdom of the Beguines for Safety (safetyrisk.net)), it’s really professional! -Highlights.

So we didn’t achieve a ‘zero damage’ rate until 2012. Balfour Beatty and LU fined £433,000 after rail worker injury | New Civil Engineer

The results of a survey conducted by the Safety Risk Take the Zero Survey (safetyrisk.net) of more than 4000 respondents, clearly show that workers do not believe in zero and moreover, they think it promotes dishonesty, bullying and religious fervor in such bullying.

“How professional,” dr. Rob Lang said.